According to recent reports, Apple’s struggles in China are predicted to continue in 2024, largely due to the resurgence of Huawei. After nearly facing bankruptcy, Huawei has rebounded and begun to intimidate the entire industry.
The Huawei Mate 60 Pro, a top-tier smartphone introduced in 2023, featured a self-designed and manufactured chip. This demonstrated that Huawei had managed to restructure and launch a flagship smartphone capable of competing head-to-head with any other manufacturer despite US sanctions.
Apple’s market share is expected to fall further in 2024, following a double-digit decline last year. Bloomberg reports that Huawei’s flagship devices have attracted considerable attention, and local consumers are increasingly demanding these devices. Additionally, the Chinese government’s ban on iPhone usage in various government agencies and state-owned enterprises has not helped Apple’s situation.
Jefferies analyst Edison Lee cited industry data suggesting that Apple experienced a 30% year-on-year decline in iPhone sales in China in December. Meanwhile, the rest of the market grew as Huawei reaped the benefits of the rising popularity of its Mate 60 line. Huawei reportedly sold 35 million smartphones last year, with figures constrained by limited supply. The company experienced a surge of “patriotic fervor” surrounding its devices.
Lee predicts that Apple’s iPhone sales in China will suffer another similar double-digit decline in 2024. In response, Apple is expected to lower iPhone prices in China to encourage increased sales.
Huawei is set to launch a new flagship phone this year, along with its own operating system, HarmonyOS, designed to compete with Apple’s iOS. Its devices boast excellent battery life, advanced connectivity, and top-of-the-line cameras. As a result, not only Apple but also other tech giants like Samsung are fearing Huawei’s resurgence. It should be noted that prior to the bans, Huawei was the global leader in mobile device sales. Now, it appears poised to reclaim its crown, at least within China.
Moving forward, Huawei’s resurgence is anticipated to continue as the Chinese company further develops and expands its operating system, HarmonyOS, to rival iOS and Android.
This article originally appeared on El Chapuzas Informático.
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