According to recent reports, Apple has experienced significant sales success by pre-selling up to 180,000 mixed reality Apple Vision Pro glasses. As of the time of writing, none of the available models meet the original delivery date of February 2nd.
To be precise, the Apple Vision Pro now has an estimated delivery date between March 4th and 11th. This means that the shortage of glasses is already causing delays of almost a month and a half. Regardless of the model chosen, the delivery dates are the same. However, no possible in-store pickup dates are given, so home delivery is prioritized.
Despite being confirmed as a highly specialized product, they have exceeded expectations
The fact that Apple Vision Pro has pre-sold between 160,000 and 180,000 units can be considered a success. But it also makes it clear that this is a highly specialized product. Obviously, the price is mainly responsible for this, as the starting price for these glasses is $3,499. In this way, Apple will have a slow start in the virtual reality and spatial computing business.
These figures were not provided by Apple officially, but by well-known analyst Min-Chi Kuo. Based on pre-order inventory and shipping time, he estimates that Apple sold between 160,000 and 180,000 Vision Pros over the past weekend. This same analyst also indicated that Apple would produce between 60,000 and 80,000 glasses at the launch of its glasses. As they sold out, the delivery date has been adjusted depending on when Apple believes it will be able to meet demand.
It is worth noting that shipping times did not change during the first 48 hours on sale. This is completely opposite to what happens with iPhone launches. This reflects that the Vision Pro is not designed for the average consumer in its current state, not only due to its high cost but also because it lacks basic applications such as YouTube, Spotify, or Netflix.
Apple could launch more affordable ‘non-Pro’ Vision glasses in the future to encourage sales
According to Bloomberg reports, Apple will launch more affordable Vision glasses in the future. However, Apple and affordable in the same sentence is hard to imagine. This is why the more economical model is expected to be priced between $1,500 and $2,500. With this move, Apple aims to expand the user base of its new platform.
To put this in context, although the device has sold out based on the initial production figure of 80,000 units, it only represents 0.007% of Apple’s 1.2 billion active users, making the Vision Pro a “niche product” in Cupertino’s eyes. This is also a reason why developers may not have a strong interest in porting their applications to this platform.
Later on, it is indicated that Apple will offer a 25-minute demonstration in its main US stores to try to secure additional sales.
Apple reportedly pre-sold up to 180,000 Vision Pro glasses during their first weekend.